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Taiwanese Firm Taps Celoxica ESL Design to Accelerate HDTV Development
TAOYUAN, Taiwan—(BUSINESS WIRE)—July 12, 2006—
Celoxica (AIM:CXA), today announced an agreement with
Chunghwa Picture Tubes, Ltd. (CPT) that deploys its electronic system
level design (ESL) solutions to drive the development of volume HDTV
and advanced display technologies. HDTV is globally forecast to
achieve double-digit growth, and as a leading provider of display
products and technology, CPT selected ESL solutions from Celoxica
after a program of evaluation and testing. Increasing product
complexity, time-to-market pressures and evolving display standards
and formats motivated CPT to adopt ESL design from Celoxica.
To help deliver CPT's high-definition future, the company will use
Celoxica's HDTV development kit that comprises Celoxica's
award-winning DK Design Suite of system design tools, PixelStreams
video and imaging IP library and fully integrated RC Series
programmable development platforms. This ESL solution coupled with
CPT's display technology, manufacturing expertise and know-how will
help the company accelerate its growth and business position in
emerging HDTV markets and those growing due to regulation and
government mandate.
"Through our testing program we identified that we could
successfully integrate design technology and IP from Celoxica as part
of our overall product design strategy," said Dr. Tai, Project Manager
at TFT Business Unit. "By making use of Celoxica's PixelStreams IP
library we can almost immediately implement pre- and post-image
processing on an RC340 development board that supports the HDTV(p)
standard. This allows us to focus on our own proprietary algorithms
and increase productivity."
CPT finalized their decision following the results of a commercial
project to enhance advanced HDTV back-projection. Using the
PixelStreams IP library and RC340 platform supplied with the HDTV
development kit, pre-built functionality was rapidly verified and
implemented. CPT's proprietary algorithms were written in C code and
implemented in parallel onto the board level hardware using the DK
Design Suite.
Phil Bishop, president and CEO of Celoxica, commented, "CPT is
leading ESL design into yet another very high volume application and I
am delighted that they have selected Celoxica as their system level
design partner. The level of product complexity and time-to-market
pressures that the HDTV business faces typifies the challenges that
our ESL solutions can solve."
About Celoxica
A leader in electronic system level design (ESL), Celoxica is
enabling the next generation of advanced electronic products by
producing tools, boards, IP and services that turn software into
silicon. Celoxica technology raises design abstraction to the
algorithm level, accelerating productivity and lowering risk and costs
by generating semiconductor hardware directly from C-based software
descriptions. Adding to a growing installed base, Celoxica provides
the world's most widely used C-based behavioral design and synthesis
solutions to companies developing semiconductor products in markets
such as consumer electronics, defense and aerospace, automotive,
industrial and security. Celoxica is a publicly traded company on the
Alternative Investment Market of the London Stock Exchange under the
symbol CXA. For more information, visit: www.celoxica.com.
About CPT
Chunghwa Picture Tubes Ltd. (CPT) was established in 1971. In
order to satisfy people's need of visual desire, CPT is
enthusiastically devoted to the development of the new display
technologies and has fabricated various products which have amazing
quality. Based on strong and concrete core foundation in display
technologies for many years, CPT has been very successful in the
industry. Coupled with the superior technologies of wide viewing angle
performance, faster response time for moving picture, and high color
saturation, etc., CPT continuously develops new products, aggressively
raises the quality of products as well as services. With the corporate
philosophy of "CREATION, PERFECTION and TEAMWORK," CPT is dedicated to
offer full-sized product line and position itself as a leader for
visual telecommunication products and the all-around innovator for
optronic technology.
Celoxica and the Celoxica logo are trademarks of Celoxica, Ltd.
All other brand names and product names are the property of their
respective owners.
Contact:
Celoxica Ltd.
Jeff Jussel, 512-795-8170
Email Contact
or
VitalCom Marketing & PR
Lou Covey, 650-366-8212
Email Contact
or
Neesham PR
Peter van der Sluijs, +44-296-628-180
Email Contact
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